Naming ChoViva

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ChoViva – The Chocolate Revolution by Planet A Foods

Starting point

Planet A Foods, one of Europe's most exciting food tech startups, had a major mission: to create a sustainable alternative to chocolate – without cocoa, but with local raw materials like oats and sunflower seeds.

Challenge

For market entry, the young company needed a memorable brand name that combines indulgence, innovation, and sustainability, while being internationally understandable.

Our role

Human Centric Branding was commissioned to develop this name. Our goal was to unite the emotional essence of chocolate with the company's positive future vision.

Solution

“Cho” – the clear allusion to chocolate, indulgence, and familiarity.

“Viva” – zest for life, vitality, and a look into a sustainable future.

This resulted in a brand name that is both authentic and forward-looking – and provided Planet A Foods, as both a B2B and B2C brand, with the platform to successfully introduce the cocoa-free chocolate alternative internationally.

Success

  • Partners from the confectionery industry such as Kölln, Griesson, Lambertz, and Lindt use ChoViva as an ingredient, thereby positioning their products sustainably.
  • Introduction in over 40,000 stores in Europe (including REWE, PENNY, Lidl, Carrefour, Auchan).
  • Collaborations with brands such as Lufthansa and Deutsche Bahn.
  • Awarded “Product of the Year 2025” by the Bäko Association.
  • Investors trust in the future of the brand: over $45 million in capital raised.

Conclusion

With ChoViva, we created a name that is emotionally resonant, works internationally, and paves the way for the startup into the mainstream – a brand that proves the powerful impact of human-centric Branding.

Case highlights:

Orientation

1. Stock-Take

It all starts with a precise analysis: where does the brand stand today? What messages is it sending—and do they actually land with the intended audiences? We make visible whether external perception matches internal intention.

2. Exposing Communication Gaps

SENSUS reveals where communication between brand and consumer breaks down. Which signs, codes or messages are missing their mark? Where do misunderstandings or misinterpretations arise?

3. Cross-Channel Perspective

We examine the brand across all relevant channels—digital, analogue and direct contact—ensuring messages are consistent throughout.

4. Collaborative Approach

Our approach is cooperative: we don't impose solutions, but work together with all relevant stakeholders. By involving everyone, we create shared understanding and broad acceptance of results—driving change processes that are supported by all.

5. Foundation for Development

The outcome is a clear, holistic picture of the status quo. On this basis, strategic decisions can be made and brands developed with purpose—with clarity, commitment and clear direction.