We create brands
that move people
We create brands
that move people
"Fascinating design
inspires—and delivers
lasting success."
With close to 30 years in brand strategy and design, we unite intuition, expertise, creativity and a keen sense for people and brands. Qualities you simply cannot delegate—which is why we lead every project in person, from analysis to final creative output. Our ambition: uncover challenges, solve them, and translate them into compelling brand experiences. Let’s make your brand truly exceptional—together.
"Personal
client partnerships
and passion
for new markets"
Martina Kunert
"Inspiring
strategies and
design excellence"
Christine Lischka
How we work
personal, direct,
collaborative
"Fascinating design that inspires—and achieves lasting success."
With close to 30 years in brand strategy and design, we unite intuition, expertise, creativity and a keen sense for people and brands. Qualities you simply cannot delegate—which is why we lead every project in person, from analysis to final creative output. Our ambition: uncover challenges, solve them, and translate them into compelling brand experiences. Let’s make your brand truly exceptional—together.
"Personal
client partnerships
and passion for new markets"
Martina Kunert
"Inspiring
strategies and
design excellence"
Christine Lischka
How we work
personal, direct,
collaborative
People
at the heart
of everything
human-centric, naturally
The world is changing—and so are people's expectations of brands. It's emotional added value that creates relevance.
To us, design means setting signals. Set right, they touch people, inspire them and stay
top of mind.
People
at the heart
of everything
human-centric,
naturally
The world is changing—and so are people's expectations of brands. It's emotional added value that creates relevance.
To us, design means setting signals. Set right, they touch people, inspire them and stay
top of mind.
Our Model
Design thinking
with semiotics
SENSUS is a proprietary,
patented methodology we
developed. It is rooted in
the science of semiotics.
What does SENSUS deliver?
Our Model
Design thinking
with semiotics
SENSUS is a proprietary, patented
methodology we developed. It is
rooted in the science of semiotics.
What does SENSUS deliver?
Orientation
Clarity and structure to sharpen
your brand's focus
Certainty
Scientifically grounded decisions
at every project stage
Efficiency
Streamlined brand processes
for lasting brand success
Orientation
Clarity and structure to
sharpen your brand's focus
Certainty
Well-founded, scientifically
validated decisions
at every project stage
Efficiency
Streamlined pathways in
the brand process for
sustainable brand success
It's our methodology for tackling challenges that makes the difference. It sets a creative, inventive process in motion—one that culminates in fresh insights and new results.
THEME
DESIGN
CODES
CONSUMER
INSIGHTS
RE-CODING
CREATIVE
WORK
It's our methodology for tackling challenges that makes the difference. It sets a creative, inventive process in motion—one that culminates in fresh insights and new results.
THEME
DESIGN
CODES
CONSUMER
INSIGHTS
RE-CODING
CREATIVE
WORK
Work
Work
LAB02
Growth Booster 2026:
Matcha – from trend to brand strategy.
LAB01
Growth Booster 2026:
The new codes of health.
LAB02
Growth Booster 2026:
Matcha – from trend to brand strategy.
LAB01
Growth Booster 2026:
The new codes of health.
Contact
HUMAN CENTRIC BRANDING
Eppendorfer Weg 94
20259 Hamburg
get in touch
Contact:
Martina Kunert
Managing Partner
m.kunert@human-centric-branding.de
phone +49 176 832 93 209
get in touch
