Branding
Mondoro

Campari-03
Campari-02
Campari-01
Campari-04

Premium vermouth with
Italian elegance

Starting point

With Mondoro, Campari has an established Asti Spumante brand for the Eastern European market. The goal was to relaunch Mondoro as a premium vermouth and add emotional appeal.

The target group: young, fashion-conscious fashionista women who look to international luxury brands and have a strong affinity for Italian aesthetics.

Challenge

The challenge was to translate the well-known design codes of the Asti bottle into a new category—and to position Mondoro clearly as a luxury brand.

Our role

Human Centric Branding developed Mondoro’s new visual identity and translated the existing brand DNA into a premium vermouth design that conveys desirability, style, and international appeal.

Solution

Translating the brand DNA

  • Preserving the iconic Mondoro codes while recoding them for the vermouth segment.
  • A clear focus on luxury aesthetics, inspired by internationally established high-end brands.


Key visual: the green ripples

The distinctive green ripples, reminiscent of a woman’s dress, became the brand’s central key visual. They stand for elegance, movement, sensuality, and style, and have a lasting impact on Mondoro’s visual identity.

Innovation in glass design

Development of a diagonal gradient in the glass—a design and technical challenge. The result is an iconic bottle that combines luxury, fashion, and modernity and immediately draws attention.

Success

  • A clearly positioned premium vermouth offering for the Eastern European market.
  • High recognisability thanks to a distinctive, iconic bottle design.
  • Strong appeal to the target group, who perceive Mondoro as a stylish lifestyle brand.

Conclusion

With Mondoro, an existing brand was successfully transitioned into a new premium segment. Human Centric Branding created a luxurious, fashion-forward design that radiates international elegance and establishes Mondoro as an iconic vermouth for a new generation.

Case highlights:

Orientation

1. Stock-Take

It all starts with a precise analysis: where does the brand stand today? What messages is it sending—and do they actually land with the intended audiences? We make visible whether external perception matches internal intention.

2. Exposing Communication Gaps

SENSUS reveals where communication between brand and consumer breaks down. Which signs, codes or messages are missing their mark? Where do misunderstandings or misinterpretations arise?

3. Cross-Channel Perspective

We examine the brand across all relevant channels—digital, analogue and direct contact—ensuring messages are consistent throughout.

4. Collaborative Approach

Our approach is cooperative: we don't impose solutions, but work together with all relevant stakeholders. By involving everyone, we create shared understanding and broad acceptance of results—driving change processes that are supported by all.

5. Foundation for Development

The outcome is a clear, holistic picture of the status quo. On this basis, strategic decisions can be made and brands developed with purpose—with clarity, commitment and clear direction.