{"id":3102,"date":"2026-03-24T09:10:33","date_gmt":"2026-03-24T08:10:33","guid":{"rendered":"https:\/\/human-centric-branding.de\/case-study-elle-vire\/"},"modified":"2026-05-26T20:35:34","modified_gmt":"2026-05-26T18:35:34","slug":"case-study-elle-vire","status":"publish","type":"page","link":"https:\/\/human-centric-branding.de\/en\/case-study-elle-vire\/","title":{"rendered":"Case Study: Elle &amp; Vire"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3102\" class=\"elementor elementor-3102 elementor-3067\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44cde983 e-con-full e-flex e-con e-parent\" data-id=\"44cde983\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37943361 elementor-widget elementor-widget-heading\" data-id=\"37943361\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Relaunch \nElle &amp; Vire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fe17d8b elementor-widget elementor-widget-image\" data-id=\"5fe17d8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/human-centric-branding.de\/en\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding.webp\" class=\"attachment-large size-large wp-image-2743\" alt=\"\" srcset=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding.webp 800w, https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding-300x300.webp 300w, https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding-150x150.webp 150w, https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding-768x768.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11a4d8c7 e-con-full e-flex e-con e-parent\" data-id=\"11a4d8c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37c3f77e elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"37c3f77e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;effect&quot;:&quot;fade&quot;,&quot;autoplay_speed&quot;:3500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Bild Karussell\" dir=\"rtl\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/03\/Elle-et-Vire-Beurre-de-Normandie-Human-Centric-Branding-15.webp\" alt=\"Elle-et-Vire-Beurre-de-Normandie-Human-Centric-Branding-15\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/03\/Elle-et-Vire-Beurre-de-Normandie-Human-Centric-Branding-16-1.webp\" alt=\"Elle-et-Vire-Beurre-de-Normandie-Human-Centric-Branding-16\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/03\/Elle-et-Vire-Beurre-de-Normandie-Human-Centric-Branding-17.webp\" 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aria-label=\"6 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/03\/Elle-et-Vire-Beurre-de-Normandie-Human-Centric-Branding-20.webp\" alt=\"Elle-et-Vire-Beurre-de-Normandie-Human-Centric-Branding-20\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/03\/Elle-et-Vire-Beurre-de-Normandie-Human-Centric-Branding-21.webp\" alt=\"Elle-et-Vire-Beurre-de-Normandie-Human-Centric-Branding-21\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/03\/Elle-et-Vire-Beurre-de-Normandie-Human-Centric-Branding-22.webp\" alt=\"Elle-et-Vire-Beurre-de-Normandie-Human-Centric-Branding-22\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/03\/Elle-et-Vire-Beurre-de-Normandie-Human-Centric-Branding-23.webp\" alt=\"Elle-et-Vire-Beurre-de-Normandie-Human-Centric-Branding-23\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3aa3ef57 e-con-full e-flex e-con e-parent\" data-id=\"3aa3ef57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-54a84c3 e-con-full e-flex e-con e-child\" data-id=\"54a84c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-61653e8e e-con-full e-flex e-con e-child\" data-id=\"61653e8e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-243320e6 elementor-widget elementor-widget-heading\" data-id=\"243320e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case Study: <br>Relaunch of a French Icon <br>\u2013 Elle &amp; Vire Beurre de Normandie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d79a5f elementor-widget elementor-widget-heading\" data-id=\"64d79a5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Background<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-400a368b elementor-widget elementor-widget-text-editor\" data-id=\"400a368b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Elle &amp; Vire is one of France\u2019s most iconic brands \u2013 a symbol of quality, tradition and French culinary culture. The brand plays a dual role, being present both in everyday retail and in haute cuisine, where it is widely used by pastry chefs and Michelin-starred chefs. <\/p><p>In France, traditional butter holds a very special status \u2013 it is considered the pinnacle of dairy craftsmanship and deeply rooted in regional identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6271da91 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6271da91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bfb98ec elementor-widget elementor-widget-heading\" data-id=\"3bfb98ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb5a5fe elementor-widget elementor-widget-heading\" data-id=\"7eb5a5fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The existing butter range (Cond\u00e9-sur-Vire) was not clearly perceived as traditional butter. Its design felt too industrial and rational, the origin Normandie was not sufficiently emotionalized, and the brand lacked a clear identity in the premium and tradition segment. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45256839 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"45256839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f5a401 elementor-widget elementor-widget-heading\" data-id=\"8f5a401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our role<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-560fc836 elementor-widget elementor-widget-heading\" data-id=\"560fc836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Human Centric Branding was commissioned to relaunch Elle &amp; Vire\u2019s traditional butter, with the objective of reconnecting the brand to its roots, enhancing emotional appeal and strengthening its position in the world of French gastronomy.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e55e999 elementor-widget elementor-widget-video\" data-id=\"e55e999\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/human-centric-branding.de\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Elle-et-Vire-Beurre-de-Normandie-Human-Centric-Branding-22.webp&quot;,&quot;id&quot;:3181,&quot;size&quot;:&quot;&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/05\/elleetwire-1.mp4\" loop=\"\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/05\/Elle-et-Vire-Beurre-de-Normandie-Human-Centric-Branding-22.webp);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7db1be6e e-con-full e-flex e-con e-child\" data-id=\"7db1be6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30795ba6 elementor-widget elementor-widget-heading\" data-id=\"30795ba6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72c21f58 elementor-widget elementor-widget-text-editor\" data-id=\"72c21f58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b>Strategic Platform: Normandie as Identity<\/b><\/p>\n<p class=\"p2\">We developed a strong brand platform centered around the origin Normandie, translating regional heritage into a powerful and emotional brand identity.<\/p>\n<p class=\"p1\"><b>The Three Icons of Normandie<\/b><\/p>\n\n<ul>\n \t<li class=\"p2\">Cows<\/li>\n \t<li class=\"p2\">Apple trees<\/li>\n \t<li class=\"p2\">Bocage fences<\/li>\n<\/ul><\/p>\nThese elements became key visual codes, expressing origin, authenticity and naturalness.\n<p class=\"p1\"><\/p><b>Reinterpreting Tradition<\/b><\/p>\n<p class=\"p2\">Classic design elements such as the Vichy check were reinterpreted in a more modern and dynamic way. The overall design evolved from a static, rational look to a more inviting, contemporary and pleasure-driven aesthetic. <\/p>\n<p class=\"p1\"><b>From Product to Experience<\/b><\/p>\n<p class=\"p2\">The perception was transformed from a functional butter to an emotionally engaging product. The brand no longer just communicates quality \u2013 it makes it tangible and experiential. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23bfe2ea elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"23bfe2ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea37ef7 elementor-widget elementor-widget-heading\" data-id=\"7ea37ef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Impact<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42dbb90d elementor-widget elementor-widget-text-editor\" data-id=\"42dbb90d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"ps125\"><li class=\"p4 f7\" data-marker=\"\u2022\"><p class=\"p1\">Clear differentiation in the traditional butter segment.<\/p><\/li><li class=\"p4 f7\" data-marker=\"\u2022\"><p class=\"p1\">Strengthened perception of Elle &amp; Vire as an authentic premium brand.<\/p><\/li><li class=\"p4 f7\" data-marker=\"\u2022\"><p class=\"p1\">Normandie becomes a visible and emotional marker of origin and quality.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8929828 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8929828\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5ec06c elementor-widget elementor-widget-heading\" data-id=\"b5ec06c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-758ab5ec elementor-widget elementor-widget-heading\" data-id=\"758ab5ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">With the relaunch, Elle &amp; Vire\u2019s traditional butter was brought back to its roots while being translated into a contemporary context. Human Centric Branding created a brand world that unites tradition, origin and indulgence \u2013 positioning Normandie as what it truly is: the origin of authentic French butter culture. \n<br><br>Product relaunch in retail beginning April 1st, 2026<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-418d10da e-con-full e-flex e-con e-parent\" data-id=\"418d10da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22a7f909 elementor-widget elementor-widget-heading\" data-id=\"22a7f909\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Case highlights:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f9ea711 seamless-slider elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"1f9ea711\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:2725,&quot;slides_to_show&quot;:&quot;5&quot;,&quot;autoplay_speed&quot;:0,&quot;speed&quot;:5000,&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-dynamic-2725\">.e-loop-item-3163 .elementor-element.elementor-element-8d2d6dc:not(.elementor-motion-effects-element-type-background), .e-loop-item-3163 .elementor-element.elementor-element-8d2d6dc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/04\/02-Case-Gegen-Noma-Human-Centric-Branding-Hamburg.webp\");}<\/style><style id=\"loop-2725\">.elementor-2725 .elementor-element.elementor-element-8d2d6dc{--display:flex;--gap:0vw 0vw;--row-gap:0vw;--column-gap:0vw;}.elementor-2725 .elementor-element.elementor-element-8d2d6dc:not(.elementor-motion-effects-element-type-background), .elementor-2725 .elementor-element.elementor-element-8d2d6dc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-repeat:no-repeat;background-size:cover;}@media(min-width:768px){.elementor-2725 .elementor-element.elementor-element-8d2d6dc{--content-width:100%;}}\/* Start custom CSS for container, class: .elementor-element-8d2d6dc *\/.elementor-2725 .elementor-element.elementor-element-8d2d6dc {\n    aspect-ratio: 2000 \/ 1039;\n    width: 100%;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2725\" class=\"elementor elementor-2725 elementor-1051 elementor-1051 swiper-slide e-loop-item e-loop-item-3163 post-3163 page type-page status-publish has-post-thumbnail hentry tag-case\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-8d2d6dc e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d6dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/human-centric-branding.de\/en\/case-study-gegen-noma-e-v\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-2725\">.e-loop-item-3102 .elementor-element.elementor-element-8d2d6dc:not(.elementor-motion-effects-element-type-background), .e-loop-item-3102 .elementor-element.elementor-element-8d2d6dc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/03\/Elle-et-Vire-Beurre-de-Normandie-Human-Centric-Branding-15.webp\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2725\" class=\"elementor elementor-2725 elementor-1051 elementor-1051 swiper-slide e-loop-item e-loop-item-3102 post-3102 page type-page status-publish has-post-thumbnail hentry tag-case\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-8d2d6dc e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d6dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/human-centric-branding.de\/en\/case-study-elle-vire\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-2725\">.e-loop-item-2997 .elementor-element.elementor-element-8d2d6dc:not(.elementor-motion-effects-element-type-background), .e-loop-item-2997 .elementor-element.elementor-element-8d2d6dc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/03\/campari.webp\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2725\" class=\"elementor elementor-2725 elementor-1051 elementor-1051 swiper-slide e-loop-item e-loop-item-2997 post-2997 page type-page status-publish has-post-thumbnail hentry tag-case\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-8d2d6dc e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d6dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/human-centric-branding.de\/en\/case-study-campari-mondoro\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-2725\">.e-loop-item-2632 .elementor-element.elementor-element-8d2d6dc:not(.elementor-motion-effects-element-type-background), .e-loop-item-2632 .elementor-element.elementor-element-8d2d6dc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/03\/margot-kaessmann-schule.webp\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2725\" class=\"elementor elementor-2725 elementor-1051 elementor-1051 swiper-slide e-loop-item e-loop-item-2632 post-2632 page type-page status-publish has-post-thumbnail hentry tag-case\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-8d2d6dc e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d6dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/human-centric-branding.de\/en\/case-study-margot-kaessmann-schule\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-2725\">.e-loop-item-2723 .elementor-element.elementor-element-8d2d6dc:not(.elementor-motion-effects-element-type-background), .e-loop-item-2723 .elementor-element.elementor-element-8d2d6dc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/03\/amstel.webp\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2725\" class=\"elementor elementor-2725 elementor-1051 elementor-1051 swiper-slide e-loop-item e-loop-item-2723 post-2723 page type-page status-publish has-post-thumbnail hentry tag-case\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-8d2d6dc e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d6dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/human-centric-branding.de\/en\/case-study-amstel-spain\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-2725\">.e-loop-item-2738 .elementor-element.elementor-element-8d2d6dc:not(.elementor-motion-effects-element-type-background), .e-loop-item-2738 .elementor-element.elementor-element-8d2d6dc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/03\/geramont-frisch.webp\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2725\" class=\"elementor elementor-2725 elementor-1051 elementor-1051 swiper-slide e-loop-item e-loop-item-2738 post-2738 page type-page status-publish has-post-thumbnail hentry tag-case\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-8d2d6dc e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d6dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/human-centric-branding.de\/en\/case-study-geramont\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-2725\">.e-loop-item-2740 .elementor-element.elementor-element-8d2d6dc:not(.elementor-motion-effects-element-type-background), .e-loop-item-2740 .elementor-element.elementor-element-8d2d6dc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/03\/puja.webp\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2725\" class=\"elementor elementor-2725 elementor-1051 elementor-1051 swiper-slide e-loop-item e-loop-item-2740 post-2740 page type-page status-publish has-post-thumbnail hentry tag-case\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-8d2d6dc e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d6dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/human-centric-branding.de\/en\/case-study-puja\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Relaunch Elle &amp; Vire Case Study: Relaunch of a French Icon \u2013 Elle &amp; Vire Beurre de Normandie Background Elle &amp; Vire is one of France\u2019s most iconic brands \u2013 a symbol of quality, tradition and French culinary culture. 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