{"id":2745,"date":"2025-11-24T12:05:14","date_gmt":"2025-11-24T11:05:14","guid":{"rendered":"https:\/\/human-centric-branding.de\/case-study-brita\/"},"modified":"2026-03-11T11:29:00","modified_gmt":"2026-03-11T10:29:00","slug":"case-study-brita","status":"publish","type":"page","link":"https:\/\/human-centric-branding.de\/en\/case-study-brita\/","title":{"rendered":"Case Study: BRITA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2745\" class=\"elementor elementor-2745 elementor-797\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5018d7c5 e-con-full e-flex e-con e-parent\" data-id=\"5018d7c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-621a9ffd elementor-widget elementor-widget-heading\" data-id=\"621a9ffd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Corporate design<br>Brita<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-792b275e elementor-widget elementor-widget-image\" data-id=\"792b275e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/human-centric-branding.de\/en\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding.webp\" class=\"attachment-large size-large wp-image-2743\" alt=\"\" srcset=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding.webp 800w, https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding-300x300.webp 300w, https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding-150x150.webp 150w, https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding-768x768.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b910d9e e-con-full e-flex e-con e-parent\" data-id=\"3b910d9e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17f8d267 elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"17f8d267\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;effect&quot;:&quot;fade&quot;,&quot;autoplay_speed&quot;:3500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Bild Karussell\" dir=\"rtl\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Brita_Website-01.webp\" alt=\"Brita_Website-01\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Brita_Website-02.webp\" alt=\"Brita_Website-02\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Brita_Website-03.webp\" alt=\"Brita_Website-03\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Brita_Website-04.webp\" alt=\"Brita_Website-04\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Brita_Website-05.webp\" alt=\"Brita_Website-05\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Brita_Website-06.webp\" alt=\"Brita_Website-06\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Brita_Website-07.webp\" alt=\"Brita_Website-07\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Brita_Website-08.webp\" alt=\"Brita_Website-08\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a81a200 e-con-full e-flex e-con e-parent\" data-id=\"5a81a200\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-47f3c6b0 e-con-full e-flex e-con e-child\" data-id=\"47f3c6b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-737852f3 e-con-full e-flex e-con e-child\" data-id=\"737852f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a65297b elementor-widget elementor-widget-heading\" data-id=\"6a65297b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Corporate design for BRITA \u2013 Digital First &amp; Global<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ccf29dc elementor-widget elementor-widget-heading\" data-id=\"4ccf29dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Starting point<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a65545f elementor-widget elementor-widget-text-editor\" data-id=\"a65545f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p2 f7\">BRITA is a world-renowned brand for drinking water optimization. However, the corporate design had become outdated: <\/p>\n<ul>\n<li>Complex and difficult to translate into the digital world.<\/li>\n<li>Fragmented and inconsistent across various touchpoints.<\/li>\n<li>Brand values such as sustainability and responsibility were not clearly tangible.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc79b3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cc79b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4afdd35 elementor-widget elementor-widget-heading\" data-id=\"4afdd35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-484ec489 elementor-widget elementor-widget-heading\" data-id=\"484ec489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">To remain future-proof in an international competition, BRITA had to align its brand presence as digital-first and develop a corporate design that is globally scalable and emotionally engaging.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d6c8483 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6d6c8483\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16ef8328 elementor-widget elementor-widget-heading\" data-id=\"16ef8328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our role<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4ac5e elementor-widget elementor-widget-heading\" data-id=\"a4ac5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">We were commissioned to redefine BRITA's corporate design. Our goal: to make the brand clearer, more consistent, and digitally compatible \u2013 without losing its history and strength. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d18618c e-con-full e-flex e-con e-child\" data-id=\"4d18618c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27b68b47 elementor-widget elementor-widget-heading\" data-id=\"27b68b47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a604cf elementor-widget elementor-widget-text-editor\" data-id=\"1a604cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"ps125\"><li class=\"p4 f7\" data-marker=\"\u2043\">Digital First Design System: Development of a visual system that scales on digital platforms and functions intuitively.<\/li><li class=\"p4 f7\" data-marker=\"\u2043\">Reduction &amp; Clarity: Simplification of complex design elements, creating a clear visual language.<\/li><li class=\"p4 f7\" data-marker=\"\u2043\">Global Consistency: Uniform application across all touchpoints and markets.<\/li><li class=\"p4 f7\" data-marker=\"\u2043\">Making sustainability visible: Imagery and tone of voice convey the brand&#8217;s ecological responsibility.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2af8f35a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2af8f35a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30a8dad3 elementor-widget elementor-widget-heading\" data-id=\"30a8dad3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Success<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14c3a656 elementor-widget elementor-widget-text-editor\" data-id=\"14c3a656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"ps125\"><li class=\"p4 f7\" data-marker=\"\u2043\">Digitally compatible brand: BRITA was able to seamlessly implement the CD across analog and digital channels in parallel.<\/li><li class=\"p4 f7\" data-marker=\"\u2043\">Consistency across all touchpoints: From website to POS, from app to packaging.<\/li><li class=\"p4 f7\" data-marker=\"\u2043\">Global applicability: A design system that works in all markets.<\/li><li class=\"p4 f7\" data-marker=\"\u2043\">Focus on sustainability: The brand clearly positions itself as responsible and future-oriented.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3954c53b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3954c53b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb4ec96 elementor-widget elementor-widget-heading\" data-id=\"3bb4ec96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a5b12ec elementor-widget elementor-widget-heading\" data-id=\"7a5b12ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">With the new corporate design for BRITA, Human Centric Branding has created the foundation for a digitally and globally successful brand. A system that strengthens the brand, makes its values tangible, and positions it clearly for the future. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f4c06e e-con-full e-flex e-con e-parent\" data-id=\"5f4c06e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd5f659 elementor-widget elementor-widget-heading\" data-id=\"fd5f659\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Case highlights:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d90d4 seamless-slider elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"c0d90d4\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-dynamic-2725\">.e-loop-item-3163 .elementor-element.elementor-element-8d2d6dc:not(.elementor-motion-effects-element-type-background), .e-loop-item-3163 .elementor-element.elementor-element-8d2d6dc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/04\/02-Case-Gegen-Noma-Human-Centric-Branding-Hamburg.webp\");}<\/style><style id=\"loop-2725\">.elementor-2725 .elementor-element.elementor-element-8d2d6dc{--display:flex;--gap:0vw 0vw;--row-gap:0vw;--column-gap:0vw;}.elementor-2725 .elementor-element.elementor-element-8d2d6dc:not(.elementor-motion-effects-element-type-background), .elementor-2725 .elementor-element.elementor-element-8d2d6dc > 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However, the corporate design had become outdated: Complex and difficult to translate into the digital world. Fragmented and inconsistent across various touchpoints. Brand values such as sustainability and responsibility were not clearly tangible. 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