{"id":2742,"date":"2025-11-24T12:05:43","date_gmt":"2025-11-24T11:05:43","guid":{"rendered":"https:\/\/human-centric-branding.de\/case-study-actimove\/"},"modified":"2026-03-11T11:16:52","modified_gmt":"2026-03-11T10:16:52","slug":"case-study-actimove","status":"publish","type":"page","link":"https:\/\/human-centric-branding.de\/en\/case-study-actimove\/","title":{"rendered":"Case Study: Actimove"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2742\" class=\"elementor elementor-2742 elementor-799\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-349d32ec e-con-full e-flex e-con e-parent\" data-id=\"349d32ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3351178c elementor-widget elementor-widget-heading\" data-id=\"3351178c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Experience<br>Actimove<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bacdef3 elementor-widget elementor-widget-image\" data-id=\"7bacdef3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/human-centric-branding.de\/en\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding.webp\" class=\"attachment-large size-large wp-image-2743\" alt=\"\" srcset=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding.webp 800w, https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding-300x300.webp 300w, https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding-150x150.webp 150w, https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding-768x768.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d257814 e-con-full e-flex e-con e-parent\" data-id=\"d257814\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1915038d elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"1915038d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;effect&quot;:&quot;fade&quot;,&quot;autoplay_speed&quot;:3500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Bild Karussell\" dir=\"rtl\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Actimove_Website-05.webp\" alt=\"Actimove_Website-05\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Actimove_Website-01.webp\" alt=\"Actimove_Website-01\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Actimove_Website-02.webp\" alt=\"Actimove_Website-02\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Actimove_Website-03.webp\" alt=\"Actimove_Website-03\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Actimove_Website-04.webp\" alt=\"Actimove_Website-04\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Actimove_Website-06.webp\" alt=\"Actimove_Website-06\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Actimove_Website-07.webp\" alt=\"Actimove_Website-07\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Actimove_Website-08.webp\" alt=\"Actimove_Website-08\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Actimove_Website-09.webp\" alt=\"Actimove_Website-09\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3629d0c4 e-con-full e-flex e-con e-parent\" data-id=\"3629d0c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-571c2b08 e-con-full e-flex e-con e-child\" data-id=\"571c2b08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1db5cab2 e-con-full e-flex e-con e-child\" data-id=\"1db5cab2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33f7825f elementor-widget elementor-widget-heading\" data-id=\"33f7825f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Actimove \u2013 Feel Good, Move Better<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63ab1cdb elementor-widget elementor-widget-heading\" data-id=\"63ab1cdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Starting point<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e8b53f5 elementor-widget elementor-widget-text-editor\" data-id=\"1e8b53f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p2 f7\">Essity&#8217;s Actimove brand stands for medical bandages and orthoses. While in Europe, sales are largely conducted through medical supply stores with consultation, the American market is quite different: <\/p><ul class=\"ps125\"><li class=\"p4 f7\" data-marker=\"\u2022\">There, bandages are sold on drugstore shelves \u2013 without consultation.<\/li><li class=\"p4 f7\" data-marker=\"\u2022\">The packaging must therefore speak for itself, spontaneously engage, create impact, and enable clear navigation within the product range.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c3094cb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4c3094cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b3f12e8 elementor-widget elementor-widget-heading\" data-id=\"6b3f12e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bff94ac elementor-widget elementor-widget-heading\" data-id=\"5bff94ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Brand transformation of Actimove into an innovative and emotional brand that can establish itself equally in the US and European markets.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31cba9bc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"31cba9bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14a46513 elementor-widget elementor-widget-heading\" data-id=\"14a46513\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our role<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3fa0c4 elementor-widget elementor-widget-heading\" data-id=\"5b3fa0c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">We developed a new holistic Brand experience for Actimove \u2013 from the logo and a design system for all touchpoints to the product design itself.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5076ea7c e-con-full e-flex e-con e-child\" data-id=\"5076ea7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58af554b elementor-widget elementor-widget-heading\" data-id=\"58af554b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2568bbe elementor-widget elementor-widget-text-editor\" data-id=\"2568bbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p2 f47\">Logo &amp; design system<\/p><ul class=\"ps125\"><li class=\"p4 f7\" data-marker=\"\u2022\">Development of a new Actimove logo that is unique and eye-catching across all touchpoints.<\/li><li class=\"p4 f7\" data-marker=\"\u2022\">Holistic design system that visually unifies the brand and scales internationally.<\/li><\/ul><p> <\/p><p class=\"p2 f47\">Packaging<\/p><ul class=\"ps125\"><li class=\"p4 f7\" data-marker=\"\u2022\">Shelf impact: Strong colors, clear structures, high recognition.<\/li><li class=\"p4 f7\" data-marker=\"\u2022\">Optimal navigation: Understandable differentiation of products within the range, even without consultation.<\/li><li class=\"p4 f7\" data-marker=\"\u2022\">Globally applicable: Uniform for Europe and the USA, regardless of the sales channel.<\/li><\/ul><p> <\/p><p class=\"p2 f47\">Product Design<\/p><ul><li class=\"p2 f47\">Modernization of bandages: Moving away from the look of medical aids towards a sporty, contemporary, and functional appearance.<\/li><li class=\"p2 f47\">Innovative helix structure: A distinctive design element developed by us, which, together with the textile material, provides special support.<\/li><li class=\"p2 f47\">Product design as a central brand feature that differentiates Actimove from competitors.<\/li><li style=\"list-style-type: none;\"> <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521750b6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"521750b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a360049 elementor-widget elementor-widget-heading\" data-id=\"6a360049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Success<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36a4a5bc elementor-widget elementor-widget-text-editor\" data-id=\"36a4a5bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"ps125\"><li class=\"p4 f7\" data-marker=\"\u2022\">Strong brand presence: Actimove appears globally as a modern, consistent brand.<\/li><li class=\"p4 f7\" data-marker=\"\u2022\">Packaging as a salesperson: Navigation and impact at the POS facilitate purchasing decisions \u2013 especially in markets without consultation.<\/li><li class=\"p4 f7\" data-marker=\"\u2022\">Differentiation through design: Product design becomes the driver of brand modernization.<\/li><li class=\"p4 f7\" data-marker=\"\u2022\">Innovation highlight: The helix structure in the knitted material sets a visual and functional benchmark in the market.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dbb701c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1dbb701c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1358a27d elementor-widget elementor-widget-heading\" data-id=\"1358a27d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13a2fa60 elementor-widget elementor-widget-heading\" data-id=\"13a2fa60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">With Actimove, a functional bandage brand was transformed into a contemporary, sporty, and global brand. Human Centric Branding created a design system that unifies logo, packaging, and product design \u2013 for a brand that credibly fulfills its promise: Feel Good, Move Better. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4edc85 e-con-full e-flex e-con e-parent\" data-id=\"b4edc85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf9e1af elementor-widget elementor-widget-heading\" data-id=\"bf9e1af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Case highlights:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b02782 seamless-slider elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"1b02782\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:2725,&quot;slides_to_show&quot;:&quot;5&quot;,&quot;autoplay_speed&quot;:0,&quot;speed&quot;:5000,&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-dynamic-2725\">.e-loop-item-3163 .elementor-element.elementor-element-8d2d6dc:not(.elementor-motion-effects-element-type-background), .e-loop-item-3163 .elementor-element.elementor-element-8d2d6dc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/04\/02-Case-Gegen-Noma-Human-Centric-Branding-Hamburg.webp\");}<\/style><style id=\"loop-2725\">.elementor-2725 .elementor-element.elementor-element-8d2d6dc{--display:flex;--gap:0vw 0vw;--row-gap:0vw;--column-gap:0vw;}.elementor-2725 .elementor-element.elementor-element-8d2d6dc:not(.elementor-motion-effects-element-type-background), .elementor-2725 .elementor-element.elementor-element-8d2d6dc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-repeat:no-repeat;background-size:cover;}@media(min-width:768px){.elementor-2725 .elementor-element.elementor-element-8d2d6dc{--content-width:100%;}}\/* Start custom CSS for container, class: .elementor-element-8d2d6dc *\/.elementor-2725 .elementor-element.elementor-element-8d2d6dc {\n    aspect-ratio: 2000 \/ 1039;\n    width: 100%;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2725\" class=\"elementor elementor-2725 elementor-1051 elementor-1051 swiper-slide e-loop-item e-loop-item-3163 post-3163 page type-page status-publish has-post-thumbnail hentry tag-case\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-8d2d6dc e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d6dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/human-centric-branding.de\/en\/case-study-gegen-noma-e-v\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-2725\">.e-loop-item-3102 .elementor-element.elementor-element-8d2d6dc:not(.elementor-motion-effects-element-type-background), .e-loop-item-3102 .elementor-element.elementor-element-8d2d6dc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/03\/Elle-et-Vire-Beurre-de-Normandie-Human-Centric-Branding-15.webp\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2725\" class=\"elementor elementor-2725 elementor-1051 elementor-1051 swiper-slide e-loop-item e-loop-item-3102 post-3102 page type-page status-publish has-post-thumbnail hentry tag-case\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-8d2d6dc e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d6dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/human-centric-branding.de\/en\/case-study-elle-vire\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-2725\">.e-loop-item-2997 .elementor-element.elementor-element-8d2d6dc:not(.elementor-motion-effects-element-type-background), .e-loop-item-2997 .elementor-element.elementor-element-8d2d6dc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/03\/campari.webp\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2725\" class=\"elementor elementor-2725 elementor-1051 elementor-1051 swiper-slide e-loop-item e-loop-item-2997 post-2997 page type-page status-publish has-post-thumbnail hentry tag-case\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-8d2d6dc e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d6dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/human-centric-branding.de\/en\/case-study-campari-mondoro\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-2725\">.e-loop-item-2632 .elementor-element.elementor-element-8d2d6dc:not(.elementor-motion-effects-element-type-background), .e-loop-item-2632 .elementor-element.elementor-element-8d2d6dc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/03\/margot-kaessmann-schule.webp\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2725\" class=\"elementor elementor-2725 elementor-1051 elementor-1051 swiper-slide e-loop-item e-loop-item-2632 post-2632 page type-page status-publish has-post-thumbnail hentry tag-case\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-8d2d6dc e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d6dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/human-centric-branding.de\/en\/case-study-margot-kaessmann-schule\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-2725\">.e-loop-item-2723 .elementor-element.elementor-element-8d2d6dc:not(.elementor-motion-effects-element-type-background), .e-loop-item-2723 .elementor-element.elementor-element-8d2d6dc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/03\/amstel.webp\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2725\" class=\"elementor elementor-2725 elementor-1051 elementor-1051 swiper-slide e-loop-item e-loop-item-2723 post-2723 page type-page status-publish has-post-thumbnail hentry tag-case\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-8d2d6dc e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d6dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/human-centric-branding.de\/en\/case-study-amstel-spain\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-2725\">.e-loop-item-2738 .elementor-element.elementor-element-8d2d6dc:not(.elementor-motion-effects-element-type-background), .e-loop-item-2738 .elementor-element.elementor-element-8d2d6dc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/03\/geramont-frisch.webp\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2725\" class=\"elementor elementor-2725 elementor-1051 elementor-1051 swiper-slide e-loop-item e-loop-item-2738 post-2738 page type-page status-publish has-post-thumbnail hentry tag-case\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-8d2d6dc e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d6dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/human-centric-branding.de\/en\/case-study-geramont\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-2725\">.e-loop-item-2740 .elementor-element.elementor-element-8d2d6dc:not(.elementor-motion-effects-element-type-background), .e-loop-item-2740 .elementor-element.elementor-element-8d2d6dc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/03\/puja.webp\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2725\" class=\"elementor elementor-2725 elementor-1051 elementor-1051 swiper-slide e-loop-item e-loop-item-2740 post-2740 page type-page status-publish has-post-thumbnail hentry tag-case\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-8d2d6dc e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d6dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/human-centric-branding.de\/en\/case-study-puja\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 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While in Europe, sales are largely conducted through medical supply stores with consultation, the American market is quite different: There, bandages are sold on drugstore shelves \u2013 without consultation. The packaging must therefore speak for itself, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2744,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"categories":[],"tags":[24],"class_list":["post-2742","page","type-page","status-publish","has-post-thumbnail","hentry","tag-case"],"_links":{"self":[{"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/pages\/2742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/comments?post=2742"}],"version-history":[{"count":2,"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/pages\/2742\/revisions"}],"predecessor-version":[{"id":2830,"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/pages\/2742\/revisions\/2830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/media\/2744"}],"wp:attachment":[{"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/media?parent=2742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/categories?post=2742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/tags?post=2742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}