{"id":2740,"date":"2025-11-24T12:06:06","date_gmt":"2025-11-24T11:06:06","guid":{"rendered":"https:\/\/human-centric-branding.de\/case-study-puja\/"},"modified":"2026-03-11T11:46:39","modified_gmt":"2026-03-11T10:46:39","slug":"case-study-puja","status":"publish","type":"page","link":"https:\/\/human-centric-branding.de\/en\/case-study-puja\/","title":{"rendered":"Case Study: Puja"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2740\" class=\"elementor elementor-2740 elementor-801\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1af7ea74 e-con-full e-flex e-con e-parent\" data-id=\"1af7ea74\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76fe4a70 elementor-widget elementor-widget-heading\" data-id=\"76fe4a70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Development <br>Puja<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f510ab0 elementor-widget elementor-widget-image\" data-id=\"7f510ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/human-centric-branding.de\/en\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding.webp\" class=\"attachment-large size-large wp-image-2743\" alt=\"\" srcset=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding.webp 800w, https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding-300x300.webp 300w, https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding-150x150.webp 150w, https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding-768x768.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e30489b e-con-full e-flex e-con e-parent\" data-id=\"e30489b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78df9c18 elementor-widget__width-initial elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"78df9c18\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;effect&quot;:&quot;fade&quot;,&quot;autoplay_speed&quot;:3500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Bild Karussell\" dir=\"rtl\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Puja_Website-02.webp\" alt=\"Puja_Website-02\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Puja_Website-01.webp\" alt=\"Puja_Website-01\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Puja_Website-04.webp\" alt=\"Puja_Website-04\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Puja_Website-03.webp\" alt=\"Puja_Website-03\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Puja_Website-06.webp\" alt=\"Puja_Website-06\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Puja_Website-07.webp\" alt=\"Puja_Website-07\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Puja_Website-08.webp\" alt=\"Puja_Website-08\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Puja_Website-09.webp\" alt=\"Puja_Website-09\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Puja_Website-10.webp\" alt=\"Puja_Website-10\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afc2145 e-con-full e-flex e-con e-parent\" data-id=\"afc2145\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-44a80dd6 e-con-full e-flex e-con e-child\" data-id=\"44a80dd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6958cfc7 e-con-full e-flex e-con e-child\" data-id=\"6958cfc7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3791ea elementor-widget elementor-widget-heading\" data-id=\"3f3791ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Puja \u2013 Premium Petfood with a sustainable philosophy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aaaa36e elementor-widget elementor-widget-heading\" data-id=\"2aaaa36e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Starting point<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c330b00 elementor-widget elementor-widget-heading\" data-id=\"6c330b00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">A new premium pet food brand, Puja, was developed, distributed exclusively through a D2C business model. The brand was intended to emphasize a strong emotional bond between humans and animals and to clearly differentiate itself in the competitive premium segment. Direct-to-consumer sales via social media channels require a brand presence that aesthetically stands out from retail pet food brands.  <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dcb5cc2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3dcb5cc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da436b4 elementor-widget elementor-widget-heading\" data-id=\"6da436b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f68c48 elementor-widget elementor-widget-text-editor\" data-id=\"3f68c48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"ps125\"><li class=\"p4 f7\" data-marker=\"\u2043\">Development of a new visual identity for a start-up brand.<\/li><li class=\"p4 f7\" data-marker=\"\u2043\">Implementation of a clear premium positioning <\/li><li class=\"p4 f7\" data-marker=\"\u2043\">Integration of a sustainable packaging solution (metal &amp; paper).<\/li><li class=\"p4 f7\" data-marker=\"\u2043\">Consistency across all touchpoints \u2013 from digital to packaging.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5de53815 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5de53815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68440267 elementor-widget elementor-widget-heading\" data-id=\"68440267\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our role<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a6d13 elementor-widget elementor-widget-heading\" data-id=\"c7a6d13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Human Centric Branding took on the holistic development of the new brand \u2013 from logo development to packaging design for the launch.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b40b393 e-con-full e-flex e-con e-child\" data-id=\"b40b393\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-547d9a4c elementor-widget elementor-widget-heading\" data-id=\"547d9a4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf3c4ca elementor-widget elementor-widget-text-editor\" data-id=\"6cf3c4ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p2 f7\">Logo Development: A modern, minimalist logo that conveys elegance, purity, and emotional closeness.<\/p><p class=\"p2 f7\">Positioning:<\/p><ul class=\"ps125\"><li class=\"p4 f7\" data-marker=\"\u2022\">Emotional: Care, play, and rituals as an expression of love and respect.<\/li><li class=\"p4 f7\" data-marker=\"\u2022\">Sustainable: Responsible use of resources and the environment.<\/li><\/ul><p><br>Brand architecture: A consistent design system for all product lines, offering flexibility for future assortments.<\/p><p class=\"p2 f7\">Icons: Development of a clear icon language to communicate benefits and rituals \u2013 immediately understandable, language-independent, and digitally compatible.<\/p><p class=\"p2 f7\">Packaging design:<\/p><ul class=\"ps125\"><li class=\"p4 f7\" data-marker=\"\u2043\">Premium materials: Metal and paper, sustainable and high-quality.<\/li><li class=\"p4 f7\" data-marker=\"\u2043\">Clear navigation system: Intuitive orientation on the shelf and online<\/li><li class=\"p4 f7\" data-marker=\"\u2043\">Emotional Look &amp; Feel: Packaging conveys the closeness between humans and animals, as well as Puja&#8217;s philosophy.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72f4de80 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"72f4de80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-160dbf4c elementor-widget elementor-widget-heading\" data-id=\"160dbf4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Success<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fbea230 elementor-widget elementor-widget-text-editor\" data-id=\"6fbea230\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"ps125\"><li class=\"p4 f7\" data-marker=\"\u2043\">Strong launch in the D2C channel, supported by consistent digital brand language.<\/li><li class=\"p4 f7\" data-marker=\"\u2043\">Clear differentiation in the premium pet food market through the combination of ritual, sustainability, and emotional design.<\/li><li class=\"p4 f7\" data-marker=\"\u2043\">Future-proof design, internationally adaptable<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f56b0c0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4f56b0c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2890cd5 elementor-widget elementor-widget-heading\" data-id=\"2890cd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d59a3a elementor-widget elementor-widget-heading\" data-id=\"23d59a3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">With Puja, a premium brand was created that not only stands for high-quality products but for an entire philosophy: respect for our pets. Human Centric Branding created a holistic brand system \u2013 sustainable, emotional, and differentiating. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f2a3ee e-con-full e-flex e-con e-parent\" data-id=\"9f2a3ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-855e23b elementor-widget elementor-widget-heading\" data-id=\"855e23b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Case highlights:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63bf1cf seamless-slider elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"63bf1cf\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-dynamic-2725\">.e-loop-item-3102 .elementor-element.elementor-element-8d2d6dc:not(.elementor-motion-effects-element-type-background), .e-loop-item-3102 .elementor-element.elementor-element-8d2d6dc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/03\/Elle-et-Vire-Beurre-de-Normandie-Human-Centric-Branding-15.webp\");}<\/style><style id=\"loop-2725\">.elementor-2725 .elementor-element.elementor-element-8d2d6dc{--display:flex;--gap:0vw 0vw;--row-gap:0vw;--column-gap:0vw;}.elementor-2725 .elementor-element.elementor-element-8d2d6dc:not(.elementor-motion-effects-element-type-background), .elementor-2725 .elementor-element.elementor-element-8d2d6dc > 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data-elementor-type=\"loop-item\" data-elementor-id=\"2725\" class=\"elementor elementor-2725 elementor-1051 elementor-1051 swiper-slide e-loop-item e-loop-item-2632 post-2632 page type-page status-publish has-post-thumbnail hentry tag-case\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-8d2d6dc e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d6dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/human-centric-branding.de\/en\/case-study-margot-kaessmann-schule\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-2725\">.e-loop-item-2723 .elementor-element.elementor-element-8d2d6dc:not(.elementor-motion-effects-element-type-background), .e-loop-item-2723 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role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-8d2d6dc e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d6dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/human-centric-branding.de\/en\/case-study-puja\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-2725\">.e-loop-item-2742 .elementor-element.elementor-element-8d2d6dc:not(.elementor-motion-effects-element-type-background), .e-loop-item-2742 .elementor-element.elementor-element-8d2d6dc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/03\/actimove.webp\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2725\" class=\"elementor elementor-2725 elementor-1051 elementor-1051 swiper-slide e-loop-item e-loop-item-2742 post-2742 page type-page status-publish has-post-thumbnail hentry tag-case\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-8d2d6dc e-flex e-con-boxed e-con e-parent\" data-id=\"8d2d6dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/human-centric-branding.de\/en\/case-study-actimove\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand Development Puja Puja \u2013 Premium Petfood with a sustainable philosophy Starting point A new premium pet food brand, Puja, was developed, distributed exclusively through a D2C business model. The brand was intended to emphasize a strong emotional bond between humans and animals and to clearly differentiate itself in the competitive premium segment. Direct-to-consumer sales [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2741,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"categories":[],"tags":[24],"class_list":["post-2740","page","type-page","status-publish","has-post-thumbnail","hentry","tag-case"],"_links":{"self":[{"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/pages\/2740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/comments?post=2740"}],"version-history":[{"count":2,"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/pages\/2740\/revisions"}],"predecessor-version":[{"id":2888,"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/pages\/2740\/revisions\/2888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/media\/2741"}],"wp:attachment":[{"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/media?parent=2740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/categories?post=2740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/tags?post=2740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}