{"id":2723,"date":"2025-12-16T09:26:40","date_gmt":"2025-12-16T08:26:40","guid":{"rendered":"https:\/\/human-centric-branding.de\/case-study-amstel-spain\/"},"modified":"2026-03-11T11:21:41","modified_gmt":"2026-03-11T10:21:41","slug":"case-study-amstel-spain","status":"publish","type":"page","link":"https:\/\/human-centric-branding.de\/en\/case-study-amstel-spain\/","title":{"rendered":"Case Study: Amstel Spain"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2723\" class=\"elementor elementor-2723 elementor-2316\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e893da5 e-con-full e-flex e-con e-parent\" data-id=\"e893da5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-476aead5 elementor-widget elementor-widget-heading\" data-id=\"476aead5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Relaunch <br>Amstel Spain<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d144f72 elementor-widget elementor-widget-image\" data-id=\"1d144f72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/human-centric-branding.de\/en\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding.webp\" class=\"attachment-large size-large wp-image-2743\" alt=\"\" srcset=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding.webp 800w, https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding-300x300.webp 300w, https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding-150x150.webp 150w, https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/11\/Human-Centric-Branding-768x768.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c23e6b3 e-con-full e-flex e-con e-parent\" data-id=\"3c23e6b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f1d29df elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"5f1d29df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;effect&quot;:&quot;fade&quot;,&quot;autoplay_speed&quot;:3500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Bild Karussell\" dir=\"rtl\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/12\/Amstel-06.webp\" alt=\"Amstel-06\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/12\/Amstel-05.webp\" alt=\"Amstel-05\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/12\/Amstel-02.webp\" alt=\"Amstel-02\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/12\/Amstel-07.webp\" alt=\"Amstel-07\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/12\/Amstel-04.webp\" alt=\"Amstel-04\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/12\/Amstel-01.webp\" alt=\"Amstel-01\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2025\/12\/Amstel-03.webp\" alt=\"Amstel-03\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-399dcb07 e-con-full e-flex e-con e-parent\" data-id=\"399dcb07\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2c3c37dd e-con-full e-flex e-con e-child\" data-id=\"2c3c37dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-55d1c401 e-con-full e-flex e-con e-child\" data-id=\"55d1c401\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55e15b78 elementor-widget elementor-widget-heading\" data-id=\"55e15b78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pride, Origin, and Local Identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-177f1404 elementor-widget elementor-widget-heading\" data-id=\"177f1404\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Starting point<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eca1967 elementor-widget elementor-widget-heading\" data-id=\"6eca1967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The Spanish beer market is strongly shaped by regional identity, pride, and tradition. Consumers strongly identify with \"their\" beer \u2013 especially in regions with a distinct local culture, such as Valencia. \n<br>Within the Heineken portfolio, Amstel plays a central role: deeply rooted in Spain, with a strong regional character, and positioned between the global brand landscape and local brewing culture. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6af8755b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6af8755b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53790f04 elementor-widget elementor-widget-heading\" data-id=\"53790f04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-584c4a70 elementor-widget elementor-widget-heading\" data-id=\"584c4a70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The goal was to revitalize Amstel \u2013 making it prouder, more relevant, and more identity-forming. At the same time, a key product USP was to be clearly communicated: 100% Malta de Cebada. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-564ad9f8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"564ad9f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34945ed5 elementor-widget elementor-widget-heading\" data-id=\"34945ed5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our role<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cdbfbd elementor-widget elementor-widget-heading\" data-id=\"3cdbfbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Human Centric Branding was commissioned to relaunch Amstel in Spain \u2013 with the aim of emotionally strengthening the brand, making its local roots visible, and giving it a confident, proud profile.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-782a2a80 e-con-full e-flex e-con e-child\" data-id=\"782a2a80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61ea383f elementor-widget elementor-widget-heading\" data-id=\"61ea383f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f1ec977 elementor-widget elementor-widget-text-editor\" data-id=\"5f1ec977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand relaunch Amstel<br><br><\/p><ul><li>Strengthening brand identity: Amstel was presented more clearly, confidently, and emotionally.<\/li><li>Identification instead of interchangeability: The brand should not only be consumed but felt.<\/li><li>Clear product focus: The USP &#8220;100% Malta de Cebada &#8211; 100% Barley Malt&#8221; was visibly, understandably, and credibly integrated into the brand presence.<\/li><\/ul><p><br>Project 2: Limited Edition Valencia \u2013 19 Districts, One Brand <br><br><\/p><p>To further strengthen Amstel&#8217;s deep connection to Valencia, we developed a Limited Edition that puts the city itself at its core:<\/p><ul><li>19 beer labels, designed by influencers and illustrators from all 19 districts of Valencia.<\/li><li>Each district received its own label \u2013 individual, local, and authentic. Consumers could vote online for their favorite district. The campaign transformed Amstel into a platform for local identity and pride.  <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1189b375 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1189b375\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c5a1756 elementor-widget elementor-widget-heading\" data-id=\"7c5a1756\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Success<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12696d6d elementor-widget elementor-widget-text-editor\" data-id=\"12696d6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>23% increase in sales through the Limited Edition.<\/li><li>Massive strengthening of regional brand loyalty.<\/li><li>Amstel was perceived as the &#8220;beer of the city.&#8221;<\/li><li>Successful connection of product, culture, and community.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2be219 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b2be219\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13e08b97 elementor-widget elementor-widget-heading\" data-id=\"13e08b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71f9747f elementor-widget elementor-widget-heading\" data-id=\"71f9747f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">With the relaunch and the Valencia Limited Edition, Amstel was repositioned as a proud, locally rooted Spanish beer brand. Human Centric Branding demonstrated how deep market understanding, cultural insights, and creative activation work together to create genuine brand loyalty \u2013 and achieve measurable success. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3cf8f1 e-con-full e-flex e-con e-parent\" data-id=\"b3cf8f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33f01314 elementor-widget elementor-widget-heading\" data-id=\"33f01314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Case highlights:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cc00300 seamless-slider elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"4cc00300\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-dynamic-2725\">.e-loop-item-3102 .elementor-element.elementor-element-8d2d6dc:not(.elementor-motion-effects-element-type-background), .e-loop-item-3102 .elementor-element.elementor-element-8d2d6dc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/human-centric-branding.de\/wp-content\/uploads\/2026\/03\/Elle-et-Vire-Beurre-de-Normandie-Human-Centric-Branding-15.webp\");}<\/style><style id=\"loop-2725\">.elementor-2725 .elementor-element.elementor-element-8d2d6dc{--display:flex;--gap:0vw 0vw;--row-gap:0vw;--column-gap:0vw;}.elementor-2725 .elementor-element.elementor-element-8d2d6dc:not(.elementor-motion-effects-element-type-background), .elementor-2725 .elementor-element.elementor-element-8d2d6dc > 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Consumers strongly identify with &#8220;their&#8221; beer \u2013 especially in regions with a distinct local culture, such as Valencia. Within the Heineken portfolio, Amstel plays a central role: deeply rooted in Spain, with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2724,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"categories":[],"tags":[24],"class_list":["post-2723","page","type-page","status-publish","has-post-thumbnail","hentry","tag-case"],"_links":{"self":[{"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/pages\/2723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/comments?post=2723"}],"version-history":[{"count":2,"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/pages\/2723\/revisions"}],"predecessor-version":[{"id":2839,"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/pages\/2723\/revisions\/2839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/media\/2724"}],"wp:attachment":[{"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/media?parent=2723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/categories?post=2723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/human-centric-branding.de\/en\/wp-json\/wp\/v2\/tags?post=2723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}